Problem Solution Essay

The issue concentrates on the environment and its problems. Nature is fighting back against the abuses we have inflicted on it! Due to human carelessness that damaged the environment, many communities are now suffering from environmental crisis. Food, air and water needed for life’s processes which the environment provides unfortunately contain many harmful substances called pollutants. The presence in the environment—air, water and soil—of waste materials or pollutants which the environment cannot handle, degrade, disperse or diffuse so that it becomes unclean and unhealthy is called pollution. Most pollution is caused by man. Pollutants will increase as population grows, hence, minimizing the production of pollutants and managing its proper disposal must be the goal of every human being. Air pollution that is an undesirable change in the physical and chemical characteristics of air: industrial plants, motor vehicles, indiscriminate throwing and burning of refuse everywhere make the air polluted. Prolonged exposure to air pollution may cause respiratory and other diseases as well as irritation of the eyes, nose and throat. Water pollution that contains more harmful substances such harmful bacteria and poisonous chemicals, are likely to cause gastro-intestinal diseases, cholera, typhoid fever, dysentery, infectious hepatitis, food poisoning and even death. Land pollution is when harmful substances are introduced into the soil making it unable to sustain plant life; toxic residues from the accumulation of chemicals in the land can cause cancer and other diseases. And noise pollution that refers to the presence of too loud, too sudden or very unpleasant sounds that becomes an assault to the body causing mental or physical harm, it affects not only the ears but also directly or indirectly impairs the mind and the whole body. There is a way out of this trap. In a word, it is sacrifice. The fact is that there is no way to both clean up the environment and conserve natural resources without changing the life-style of people in the industrialized nations. The challenge is that of motivating people to make the necessary changes now, before a worldwide disaster forces, much more difficult adjustments upon us.   There is no doubt that our existing resources can be used far more efficiently. It is possible for a large-scale, multiple stage recycling program to be introduced in imitation of natural ecosystems. Just as necessities of life are used by one organism after another in various ecological cycles, so human could reuse many of its essential raw materials over and over. To take a simple example, garbage could be used as fuel to run the mills to make recycled paper, the wastes from which could be burned as fuel. Similarly, it is possible that community water districts will some day become closed systems, meaning that the water would be used again and again, never being discharged into an ocean or river. Some factories already have such closed systems. It is possible to envision larger closed systems designed so that no industrial material would ever be discarded as either waste or pollution. Keeping a clean environment is the responsibility of the government, society and each individual. Today, environmental problems must be given extra attention to protect people from this danger. While it is true that the government has passed laws to make our atmosphere safer, the success of these laws depends largely on the cooperation of the populace. All of us must have knowledge of this environmental menace. Yes, there is still a gleaming hope to save our Mother Earth from total destruction. There is still a chance to regain the lost paradise we unscrupulously abused. We must do our part to make this world a safer place to live in, not just for ourselves and our neighbors but our future generations. People of the industrialized nations learned to accept a more leisurely life-style and a lower standard of living, while encouraging economic growth in the Third World. Works Cited: Barrow, C.J. Environmental Management and Development. Routledge, 2005. Caldwell, Lynton K. Environmental Policy: Transnational Issues and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   National Trends. Quorum Books, 1997. Kemp, David D. Global Environmental Issues: A Climatological   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Approach. Routledge, 1994.

Types of adaptations for Spina Bifida

Biffed is a neural tube defect that affects many small children. The severity of this condition can differ from case to case depending on the position of the protrusion of a fluid filled sac, making nerves and parts of the spinal cord visible on the back. Types of adaptations for this disability can be equipment or rule related. Someone who suffers from Spins Biffed often has some movement of limbs and is able to participate in some activities using lighter equipment since they may not have enough strength to throw a heavy ball or swing a heavy bat.Using foam or near balls or plastic equipment may be a proper equipment adaptation and will allow for more effective participation by the student. Rule modifications such as using bases that are closer to each other in baseball or allowing for a second bounce in tennis would be great ways to include an individual with mild Spins Billed. People with Spins Billed sometimes have trouble making swift movements or running long distances so thes e accommodations would be sensible solutions for Inability to perform these physical tasks. Some physical activities that would be appropriate Is a game of foam ball tennis.This would be played with a soft foam tennis ball and light tennis rackets. The student with the disability would be able to hit the ball over the net because It would require a lot less strength and would work on hand-eye coordination. Another activity could be basketball with a short basket where the student would use a lighter ball. These accommodations are appropriate because these students with Spins Biffed don't have as much strength or range of motion so making the target goal shorter or more reachable would allow for Inclusion In these actively.

Bussiness Econs Essay Example | Topics and Well Written Essays - 2750 words

Bussiness Econs - Essay Example The changing market structure might call for changing strategies and lines of action that would all target the people for whom the product is actually designed as well as the competitors with whom the clutter is being broken in the environs of the marketplace. Thus competition brings in more and more quality at the end of the company with regards to its products as well as more sales in the form of its varied and changed stance on focusing towards the customers rather than the product itself. Apart from that, emphasis on need must be the order of the day rather than bringing out more and more varied stock key units just for the sake of it. The different products should satisfy each and every user rather than satisfy the people sitting in the innovation labs and those who invent just to take the company one step further. This trap should thus be avoided under all circumstances. Thus profits could come out in the middle when a company is the sole and dominant player in the whole market structure. Business professionals should keep in mind that the profits have to outnumber the losses in the longer scheme of the whole equation of carrying out a marketing activity. If this is not the case, then the business might not survive for long and the losses will lead it to simply nowhere at all. It is imperative to pinpoint the weak and grey areas and thus set out on a journey on the part of the marketer to tackle the very same and thus bring to light the positives out of the whole equation. Thus significance lies on the shoulders of the main person who has set the ball rolling as far as the business is concerned and it is up to him solely as to what he has in mind, with respect to the vision and mission of the business and the company for that matter. Every big business or multinational that is existent in present times credits itself on to the vision of an exemplary personality which started it all when the going was tough and when there was a huge competition in the related market. Thus to withstand pressure and competition is the hallmark of any successful and long lasting business, company or enterprise, whichever term we might quote it as. Therefore significance is laid on the fact that organizational structure impacts the manner in which work is basically carried out. More than anything else it adheres to the different purposes of the discrete services and the related achievements with the passage of time. This brings to light the notion of discussing the structural basis of the organizations themselves. For starters, these organizations might not be that easy to understand at the very beginning. These can encompass a variety of different aspects, features and traditional mindsets which make up their structures. To start with, we see that an organization can either be formally aligned in its ways and means of doing things and different processes or the same might just be in a way informal in quite a few of its activities and tasks. The manner in which it runs across this paradigm is something that needs to be studied in depth before we

Local ownership a dilemma in peace building Essay

Local ownership a dilemma in peace building - Essay Example Local ownership as far as the peace building is concerned refers to the degree of involvement of the domestic actors in formulation and implementation of a political process. In addition to local ownership issues, the Afghanistan state has remained crippled due to rampant corruption, emboldened insurgency and political disunity. The citizens have already grown tired of having international bodies present and demand the return of ownership of policies to their state. However, there is great tension that chaos might reemerge once the international communities hand over the local ownership to the Afghanistan citizens. The paper gives a analyses the dilemma that faces the local ownership especially in the Afghanistan state. The citizens of Afghanistan began opposing the idea of local ownership after making several findings about the local ownership process, according to the Afghanistan case study. The case study shows that local ownership process in Afghanistan is subject to both practical and structural problems. Practical problems identified by the case study include mutual mistrust, dependence on external forces and lack of capacity among others. Structural problems identified include moral superiority and problem of the independence in the state. Primarily, the findings show that the local ownership process in Afghanistan was not feasible because there was mutual mistrust and suspicions between the various actors involved in the peace-making process. This deepened the tension amongst the citizens. They no longer trusted each other and thus making it difficult to have a common political leadership that all the citizens and the actors, both local and international would agree to. Despite the local and international actors having a common goal of intervention, differences arose over what a sound end state capable of sustainable peace appears like and how to attain it. The various actors could not agree due to mistrust. Another factor that made the local

Comparison of the key management and leadership aspects of Essay - 1

Comparison of the key management and leadership aspects of organisations in the private sector, public sector and not for profit - Essay Example Several experiments on ways to improve performances of organizations in terms of synchronization and productivity were conducted, and consequently paved the way for several approaches to management. The behavioral approach to management is a turning point to organizational relations. Modifications in the way managers deal with subordinates are given emphasis. As proposed by Maxwell, successful business is not all about efficient management of resources or development of work skills in response to the growing demands of the industry. Its core foundation is good relationship and thus cultivated by trust and respect from people – customers, employees, and partners, among others (2004). Growth will be next to impossible if concentration is entirely drawn to the inanimate factors. In his work â€Å"Top Performance†, Zig Ziglar points out that â€Å"you won’t be an effective leader or manager unless you gain the willing cooperation of others. Cooperation is not gettin g others to do what you want, but getting others to want to do what you want. The aforementioned principle, however, may not apply to all forms of organizations. Although it proves beneficial that the personal needs of the members are given due consideration, there are instances in which it will do more harm than good. Military organizations, as we all know, implement procedures that are significantly distinct from those privately established. They strictly follow a hierarchy of command, and respect to authority is of utmost weight—a culture that has prevailed over the centuries. Men in the military receive the same standard privileges as other employees do—wages, leaves, medical coverage, etc. Their function, nevertheless, is not called a profession but accountability. For this reason, the proposal to incorporate behavioral approach to military organizations may not be feasible. 2.0 Behavioral Approach â€Å"The behavioral approach to management has 2 branches: the h uman relations approach and the behavioral science approach† (Bromiley 2005). In the first approach, managers understand the underlying reasons behind the behavior of their subordinates along with the â€Å"psychological and social factors that influence them† (Bromiley 2005). Advocates of this approach attempt to demonstrate how the process and functions of management are affected by differences in individual behavior and the impact of groups in the work environment. The second approach to management use motivation, leadership, communication, group dynamics, and participative management to achieve organizational goals (Clark 2009). This approach helps secure better employee performance and the willing pursuit of organizational goals. The human relations approach to management was introduced in the 1930s in response to the mechanistic view of organizations and the pessimistic position of human nature suggested by the classical approach (Cooke n.d.). The classical approa ch meant that people were perceived as machines and efficiency was the sole criteria for success (Walker 2002). On the contrary, human relations approach suggests that people are emotional rather than economic rational beings; that, organizations are cooperative social systems, and are composed of informal structures, rules, and norms as wells as formal practices and procedures (Cooke n.d.) Organizations that are designed and operated as though they were machines are now

Assignment about ethics Example | Topics and Well Written Essays - 1000 words

About ethics - Assignment Example System 1 thinking is characterized by an unconscious and automatic way of thinking. This system has the universal cognition that occurs both in human beings and in animals, an aspect that is considered evolutionary. System one thinking is comprised of subsystems that work hand-in-hand within the same autonomy. System 1 thinking is responsible for instinctive behaviors that are programmed inherently. This system solves problems through the dependence of prior information that is associated with the system including automatic, holistic and fast cognitive ability (Kaufman & Singer, 2012). System 2 is recent compared to system 1. This system is characteristic of human beings only. This system is also understood as the explicit and rule-based system. It is slow, sequential, and domain-general and is performed in the central memory system. System 2 allows abstract hypothetical thinking that does not happen in system 1. This system functions with regard to logical standards and is rule based, demanding, analytic and controlled of cognitive capacity (Kaufman & Singer, 2012). The kind of individual ethical problem-solving that happens in business and organizations involves the application of system 1 and system 2 thinking. The use of instinctive information must be used then making an ethical decision. It also involves a holistic approach that will involve looking at the causes of the ethical problem and going towards the identification of a solution. System 2 is also significant because ethical problem solving in a business or an organization must be made using logic and reasoning. This happens in the sense that one has to think through an ethical dilemma or problem and go through certain processes that involve identification, ranking, developing an action plan, implementing it and reflecting on its success. An example of a system 1 response to an ethical dilemma in business is when

Water and human development (drinking water, sanitation) Essay

Water and human development (drinking water, sanitation) - Essay Example Most diseases causing deaths in developing countries are on sanitation. Diarrheal diseases such as typhoid, cholera, amoeba, and shigellosis among others are caused by poor water sanitation. Statistics show that 5000 children die every day as aresult of diarrheal diseases. This translates to every child dying in seventeen seconds. These death rates are because of inadequate sanitation and poor hygiene practices in developing countries. Poor sanitation has a direct link with economic growth of the country; A recent study shows that developing countries with improved sanitation achieved an annual economic growth of 3.7%, while on the other developing countries with poor sanitation, achieved only 0.7% economic growth (Chew 33). A sick society is unable to be effective in their work towards improving the economic status on their country. Most countries with water and sanitation problems spend most of their resources in treatment of diseases stemming from poor sanitation and poor hygiene practices. Accessible and affordable water is also essential in agricultural and livestock production. In the quest to reduce the disease burden stemming from poor sanitation, several institutions including states, non- governmental organizations and the private sector, have tried to come up with approaches to curb this. Kamar Kal invented an approach known as Community Lead Total Sanitation in his endeavour to promote sanitation and hygiene. The approach is based changing people’s behaviour toward achieving an Open Defecation Free society. Instead of building latrines for communities, it’s aimed at igniting change in communities through triggering.The approach uses shameful and disgusting examples, therefore,enabling people to realize the importance of an Open Defecation Free Society (Drew 76). Communities are also encouraged to use locally available materials to construct latrines. Since the invention of this method in Bangladesh,

Relationship Paper Essay Example | Topics and Well Written Essays - 750 words

Relationship Paper - Essay Example I am a believer of strong family relationships as I have been raised with my parents holding on to each other as they go through the daily trials life brought along. In effect, I have been looking forward to building my own family the way I have been raised. Demureness was one virtue I always appreciated in my mother, one that in my own opinion, a real woman should possess so that this was the first thing I looked for in a woman. I guess in part, this is because of the fully accepted impression that men are expected to be strong as the head of the family, able to bring in the needs of the family by working difficult jobs while women are delicate, from their actions to their works. Armed with such a conviction, this has served as my guidance in finding the right woman for my self. I met my wife in _________ whose very refined movement caught my attention and whose cultured speech strengthened my desire to know her better. I soon learned she was looking for a man who wanted a lasting r elationship and not just one that would melt after a few years. Seeing it through the exchange theory (Adler & Proctor, 2007 p. 280), I now see how my wants were gratified as much as hers in the relationship we were trying to build. I was looking for the traits that would be to my advantage, having a woman who can submit to me as her male partner while she on the other hand, was looking for a man who could stick to just one woman for a lifetime. A man of simple words and direct to the point, there have been miscommunications in our relationship as we learned to express our thoughts and ideas which proved to be a great task to both of us because my wife usually spoke on a seemingly different level, saying something different from the way I hear her. So many times, we tried to understand each other but letting things pass just made it work during our experimenting and intensifying stages. When we decided to commit to each other through marriage, getting to the final stage of a relatio nship called bonding (Knapp & Vangelisti), we sealed our relationship in giving our vows to love each other until death. Marriage does not end trials and troubles in a relationship but it sure forces a person to indulge one’s self in making it work. Our communication problems did not end when we got married rather we seem to have thought that each of us should be able to read one’s mind by this time because at this period, we should have known each other pretty well. This made the problem even worse which usually led to a cold war between us, my wife usually keeping quiet, not answering simple questions. The arrival of our children did not even help resolve our problems instead, they were involved in a tug of war where my wife and I tried to get their attention to one of us alone and let the other feel how it could be to be alone, abandoned. These days, there are still some misunderstandings but we have grown, being wiser in our actions and speech and reminded that if we truly want our relationship to last, we have to make things work. This includes learning to be articulate in communicating our thoughts, putting one’s self to the shoes of the other for us to understand further what one is saying. The subject matter we have been discussing in class gave me a clearer view of my relationship with my wife and is helping me a lot in the improvement of how I deal with her these days. I have learned that in a relationship, it sure takes two to tango and the resolution we tried to employ in our

A Critique of the Site StarFall.com Design and Content Research Paper

A Critique of the Site StarFall.com Design and Content - Research Paper Example Parents find Starfall useful as it prepares their children for school, and supports them even after they join the school. The content of the website focuses on that method of learning that emphasizes the relationship between letter and sound, skills for recognizing words, and strategies for reading and comprehension. It does this with the help of activities like animated stories, movies and games. The site consists of four major units.The "Get Ready to Read" section is about the alphabet and the alphabets are pronounced in a child’s voice. The "Learn to Read" section which is for early readers and for those who are just beginning to read has fifteen different modules consisting of games, stories and movies that teach the child various letter sounds and skills. The third section, "Its Fun to Read,† designed for intermediate readers consist of activities related to art and music. The last section, â€Å"I’m Reading† is for advanced readers and has online storybooks that include well-known folktales and myths. The website also has an active bulletin board that can be used for dis cussion by parents. When students complete a program they can obtain a feedback of their performance and also give a feedback. The reading level of the text and stories is according to the grade levels it was designed for. The content of Starfall.com helps the learner to go beyond basics into a higher level of thinking. It enhances a student’s curiosity Starfall.com is well designed and the animation used compliments and enhances the process of learning. Starfall.com uses a variety of media that includes texts, graphics, video and audio narration. The main aim of a web profile is that it must be most attractive, says Stephanie Ruth (2009). In Starfall.com the colorful graphics and easy-to-read text make it attractive for children. Cartoon characters are also used in interactive stories and activities. The graphics on this website are appropriate to the goals of this program.

Business Plan Essay Example | Topics and Well Written Essays - 1500 words

Business Plan - Essay Example Its business objectives are as follows: 1. To be able to launch and operate Cafe Blends with the aid of a bank loan amounting to $ 250,000 with a payback time of one year. 2. To create a unique menu of in house coffee blends that would propel the brand to popularity, beating the market of the already established coffee shops in the city. 3. To expand with two more stores in neighboring cities at the start of its second year. II. COMPANY OVERVIEW Cafe Blends will operate its first coffee shop along the Business District of Dallas, Texas. It will have fully operational dine in area with 10 indoor tables, four sets of which are accentuated with couches, and four outdoor tables. The store will be furnished in such a way that the atmosphere will be cozy and homely, giving its customer a relaxed feel. The thrust is to service healthy coffee by providing blend options to the market, served by the best service crew in the city. Management plans to capture the target market by segmenting its menus, basing on the country source of the raw materials. Coffee sources will vary. There will be coffee to be imported from Brazil, as well as from Asia. Brazil, being the world’s largest coffee producer (Third World Network 2010), is known for its good coffee ingredients. III. PRODUCTS AND SERVICES The Product Development Team will be tasked to conduct researches to ensure that the raw materials being exported will serve the needs of the company to create a menu that will be both exotic and familiar to the target market. On top of this, there will also be specialty house blends. Coffee products include latte, decaf, cold coffee and frappe. Moreover, apart from coffee, specialty tea and pastries will also be served. The menu will be a dynamic one, with a specialty drink and pastry for the day to be highlighted in the menu board. Initially, there will be coffee and tea (both hot and cold), and pastries that would complement the drinks. Eventually, other snack products such as cold sandwich and pasta will also be offered. The diversity of the products will be the key in obtaining loyal customers. Customers will be able to satisfy their cravings for good food at Cafe Blends Coffee Shop. Management is committed to deliver best healthy food in a convenient location using the excellent customer service. Cafe Blends will also offer reasonably-priced products compared with the other coffee shops in the area. IV. MARKET ANALYSIS AND PLAN The primary target market is the coffee lovers, 18 to 40 years old, who are either at the last years in the university or already embarking on a career. This group needs coffee and complementary food as both for nurturing and as a tool for social activities. The older students may need coffee as an aid for their studying needs, or a place to stay while they prepare for their homework and studies. With their limited time and budget, they will also look a place that offers reasonably prices and with good service. The young profes sionals market will also be a target market, as they need to socialize and find comfortable places to meet up with friends. They may also need a place where they could hang out, check on their laptops or just chill. Cafe Blends aim to cater to their needs by ensuring a good cozy atmosphere conducive for small talk, quiet reading or for relaxation. Moreover, the healthy options are perfect for this group of people who are also conscious of the food they take. They will express

South Korea and New Zealand Relations Essay Example for Free

South Korea and New Zealand Relations Essay New Zealand continues to stand with South Korea†. When New Zealand Prime Minister John Key says â€Å"stands with,† he is signifying the key element to the positive diplomatic relations between New Zealand and South Korea that have existed for fifty years: New Zealand standing ‘side by side’ with South Korea. He emphasises that New Zealanders do not stand higher than Koreans or over them as an insignificant racial group, but instead, he defines the fifty-year long diplomatic friendship as one of equality and unity, with mutual respect between Kiwis and Koreans. Commerce has always been essential to maintaining the diplomatic alliance between New Zealand and its fifth largest trading partner, South Korea. New Zealand exports products such as dairy, beef, fruit and seafood, and imports cars, electronic goods and machinery from South Korea. Both countries have mutually benefited from this successful trading developed over the last five decades, with advantages to natives and foreigners in South Korea as well as New Zealand. The diplomatic relationship between these two countries, is no longer merely a window for safe trading, but is now considered a stable friendship whereby according to South Korean Culture, Sports and Tourism Minister, Kwang-shik Choe â€Å"peoples are freely travelling back and forth, becoming friends in the genuine sense. † The exchanges between Kiwis and Koreans across the Pacific Ocean have also been greatly expanded, allowing both countries to establish new campaigns such as student exchange and working holiday visas. So, what now? How can we improve our relationship even further? As they say, communication is a â€Å"two-way street. † In order to maintain and advance the friendship between New Zealand and South Korea, both cultures need to be open-minded and welcoming. This can be accomplished in several ways, for example by integrating schools and commercialising Korean entertainment here in New Zealand. This integration is important because it will strengthen the sense of ‘standing with’ one another, as Koreans embrace their assimilation into Kiwi life. I believe New Zealand can improve diplomatic relations and embrace the Korean culture more fully by offering Korean language as a school subject. New Zealand offers countless educational opportunities, both academic and social, to a diverse range of multicultural students. It is thus common for schools to offer languages such as French, German and Japanese. However, most New Zealand schools do not offer Korean. Because New Zealand’s second largest source of foreign students and sixth largest source f overseas visitors is South Korea, we ought to offer students the chance to study the Korean language and culture within our schools. In this way we will afford the 32,000 Koreans in New Zealand the chance to feel accepted by the Kiwi community as well as allowing Kiwis to gain a deeper understanding of their Korean neighbours, embrace their culture and learn their native language. Every year, hundreds of young Korean students are sent to New Zealand to improve their English. Once Kiwis no longer see the collective Asian races as one, but instead embrace Koreans as distinct individuals, our international students will stop isolating themselves and only mixing with â€Å"their own kind†. I believe that when New Zealand schools offer language programmes and student exchanges, both Koreans and Kiwis will make huge strides towards social integration and will stand side by side as equals, as John Key envisions. The saying â€Å"music unites the world† is completely true in regards to the relationship between New Zealanders and South Koreans. I believe that diplomatic relations between our countries will further improve when New Zealanders fully embrace Korean entertainment. Recently, the Hallyu wave has crashed onto our native sands and left a deep imprint on the hearts of Kiwis. Korean artists like Super Junior, U kiss, EXO, and Infinite etc. unknowingly promote themselves in New Zealand, and are loved by thousands of fans all over the country. The New Zealand Summer Kpop festival brings people who love the Korean culture, food, music and film, together in the one thing that unites us all Korean Pop. When Kpop is fully commercialized on local radio and television, the astounding talent of SM, JYPE and Mnet, for example: IU, Yesung (Super Junior) and Dong Bang Shin Ki, will be enjoyed by all Kiwis. No longer will fans feel rejected or be accused of having an â€Å"Asian fetish† if they prefer non-English music. I believe that radio stations like ZM and The Edge should promote Kpop daily so that Kiwis and Koreans can be exposed to both cultures, instead of isolating the Korean community by creating a separate Korean radio station. Also, Korean bands should play at Big Day Out along with the other nationalities that express their patriotism by their live performances. Music allows people to leap over language barriers. Therefore, in order to promote cultural relations with South Korea, it is important for Korean and Kiwi music to inter-weave equally at all levels, without prejudice, enabling us all to enjoy something familiar while learning about something completely different. I believe that the long-standing friendship between South Korea and New Zealand is strengthening and developing, as indicated by the figures of exchanges between the trading industry and the social advances to date. Above all, I believe Koreans need to be acknowledged into the community not identified by race, but by their character and the cultural and life lessons that they bring with them across the Pacific Ocean. I believe that if New Zealanders truly ‘stand with’ their Korean friends and neighbours, more open to embracing each other’s cultural uniqueness and overcoming the language barrier; our nations can prosper and deepen the existing friendship. As a beginner learner of Korean, a lover of Kpop, cuisine and dramas, I intend to â€Å"stand with South Korea,† in hopes of bringing the two nations together and continuing the strong friendship for another 50 years.

Evaluating The Effectiveness Of Customer Service Policies Tourism Essay

Evaluating The Effectiveness Of Customer Service Policies Tourism Essay The London Marriott Hotel Grosvenor Square is a 5 star hotel that is located in the Central London near to the Oxford Street and Park Lane. It is one of the classic hotels in England. The hotel has 236 luxurious bedrooms and 45 Club Level bedrooms with many facilities like Club Lounge, Wi-Fi Internet access, versatile meeting and event space, Maze  Restaurant, Maze Grill, Complimentary, fitness centre, 24-hour room service. (MARRIOTT, 2010) The hotel is located in Central London which has many tourist spots and centre of attractions around the locality. Some of the tourist spots nearby the hotel are: The London Eye, Buckingham Palace, Theatre district, Madame Tussaud, Covent Garden, Big Ben and the Palace of Westminster, Oxford Street/Bond Street shopping, The Tate Modern, The British Museum, Big Bus London Tours, The Tower of London. These tourist spots are within walk able distance from this hotel which attracts more of tourists. This saves them a lot of money from spending on transportation. Thus, tourists choose this hotel for their stay so that they have much more time to explore these tourist spots. As mentioned above Central London is not only a tourist spot but also a place full of Information Technology corridor and some of the main industrys head quarters are located here as well. The business customers and corporate choose this hotel because it saves a lot of time and money. Marriott also provides good banqueting and boardroom facilities that are used to organise meetings and the banquets are also put to good use. The hotel provides lots of facilities and services to the corporate such as group check in, bill to the company etc. which provides good hospitality. The hotel also includes The Maze, which is a restaurant created by the world famous celebrity Chef Gordon Ramsay. Its one of the famous French and Asian blend restaurants in London. Thus this is one of the key reasons that there are many celebrities who choose to dine in this restaurant often. Few family customers also visit this restaurant during the weekends to experience one of the fine dining restaurants in London. Due to its locality, Marriott attracts worldwide celebrities who come to London for world premiers. The hotel is also frequented by sports personalities who have their after win celebrations. CUSTOMER CARE POLICIES: Marriott has many customer care policies which they are very keen on following to attract people from all corners. Marriott has a very unique method of marketing and also takes utmost care in making the customers stay a pleasure hence increasing the chances for them to come back. In this Marriott, the personal information of the residents is stored in the database. This database is securely stored to prevent non-breaching. This database is shared by all the Marriott across the world. This enables them to send a greeting card or a gift for their customer on the occasion of birthdays and anniversaries no matter where they are in the world. Because of the inter relationships between the chains, this is achievable. According to surveys this method has been really beneficial in bringing back the customers, hence ensuring excellent customer care. When it comes to corporate/business customers, Marriott follows mutual profit dealing. Marriott often maintains a relationship with regular customers from corporate companies. For a certain number of customers, Marriott provides discounts and additional services if the company for which the customer works has a tie up with Marriott. Under the package, even banqueting and board rooms can be provided for free based on the particular organisation. This includes accommodation in reduced price. The company ensures that the connection with the hotel is beneficial by using the services and hence increase the times of usage of the hotel. In the other hand, the hotel confirms a constant flow of customers. This can be considered as a profitable circle and hence its unique way of standing out from the crowd. As mentioned before, Gordon Ramsays restaurant, The Maze, always has the capacity to attract people. People who want to taste the authentic French cuisine blended with Asian from the kitchen of a world famous chef always makes The Maze the centre of attraction. Due to the world premier of movies in theatres nearby, Marriott has seen an array of celebrities. And celebrities always attract crowd because of which Marriott increases its growth. Marriott ensures special attention, security and privacy for high profile people who need them the most. Privacy for these people is even provided in restaurants by providing special separate seating arrangements and hence keeping them away from the watchful eyes. These qualities make Marriot one of the most desired places to stay for the celebrities and hence ensuring a perfect service for different type of customers. IMPORTANCE OF ESTABLISHING EFFECTIVE CUSTOMER CARE: A customer is an individual or group of individuals to whom you supply one or more products or services. (Smith, 2004:6). Customer care involves putting systems in place to maximise your customers satisfaction with your business. It should be a prime consideration for every business   your sales and profitability depends on keeping your customers happy. (Business Link, 2010). The success of any business is hugely depended upon providing effective customer care. Customer care is all about customer satisfaction. If an organisation can make an experience as a memorable moment, then there will be more return customers. Establishing effective customer care gives the organisation a high return and also the profit. Loyal customers are the one who are to be given extra care as they are worthy. In this competitive world, the competition in the market is also very high. Customers are demanding for good service, good response to the complaints, and are demanding for extra bit of attention. Thus it is necessary for the organisation to prove a point to the customer that they really care for their customers. The expectations of the customers have been constantly rising. To meet these expectations, the organisation must consistently analyse the level of service. If the requirement is not fulfilled by the organisation, then it will become a hurdle for the progression of the sector. Guests who are not satisfied will spread the news which will also create many obstacles to the business. Effective customer care is important in order to get repeated guests and also the guest tends to refer their friends also. This improves the sales and also the profit of the organisation. The reputation and the image of the organisation are improved if the customer care is good. This in turn brings more shares in the market. Especially the internal customers i.e. the employees get more of job satisfaction by caring the customers. The main goal of establishing effective customer care is satisfying or delighting the customers. It also helps to exchange more information, maintain a good relationship, trust and also to decrease the workloads and costs. In hospitality industry, customers are the king. Effective customer care will benefit the customers in many ways. It is one of the important parts of marketing mix. Quality in service will give more loyal guests. It also ensures that the services and products delivered to the customers will be of good quality. Thus, establishing effective customer care in hospitality industry is very much important for improving the growth of the organisation. EVALUATING THE EFFECTIVENESS OF CUSTOMER SERVICE POLICIES: The evaluation of the effectiveness of customer service policies is an important factor to increase the growth of any organisation. The evaluation shows how the policy implemented influences the organisation. Even though most policies are practically followed only after careful considerations, there are always chances for misleading factors which might give more cons then pros for the policy. A simple example can be the usage of man power for the different sections of a hotel. Using more people for work which takes more time to be done can be a simple and effective solution. An effective customer service strategy has to be followed with considerable modifications based on the customer and their needs. Each customer is unique, so are their needs. In a customer service based roles, the colleagues will develop the capacity to differentiate the types of customers. If the situation permits, more importance can be given to customers with a higher value and who are more prone to be a regular customer. This just ensures that the specific customer goes through a different level of service hence providing equal service to all the customers. Excellent customer service is achieved when the customer is provided with what he/she wants even before they use it. The needs of the customer and how these needs are to be met with are meant to be determined. Exceeding the customers expectation always frames a name for the organisation. These needs are to be met with great care and also with consideration for other factors like cost and profit. Creating a name in the market is one challenge and maintaining it for years is a more challenging feat. The colleagues should have a good knowledge about the service the hotel can provide and also the capacity with which it has to be provided. Training for the employees should be focused and taken care of. The organisation must meet the needs of the employees and respect their decisions and ideas must be considered. Quality control is often achieved not by intensive supervision, but by building a sense of pride and the ability to work as a team. A proven method to increase the customer service skills of the employees is by sheer encouragement. This can be in any forms, as in increasing the bonus, the status in the organisation or even organising a special event. In a nut shell, happy employees provide excellent service, thus making the customers happy and make them come back again. This increases the profit and also the bonus for the employees, which makes them happy. This cycle is very crucial for any customer based organisation to stand out from the crowd.

Thermomechanical Analysis (TMA) Instrumentation

Thermomechanical Analysis (TMA) Instrumentation THERMOMECHANICAL ANALYSIS (TMA) Aisyah Radhiah Binti Ahmad INSTRUMENTATION OF TMA 1.1 The Instrumentation Figure 1: The simple schematic diagram of TMA [1]. The sample tube that is located in the center of the furnace is used to control the temperature and atmosphere. The sample temperature is measured with a thermocouple that is located near the sample. The area around the sample can usually be both heated and cooled to prevent the heat-rise problem and the sample temperature (sensed by a thermocouple) has to be directed to programmer control. The sample platform and the probe are made from a material such as quartz. Quartz is chosen as it has a low, reproducible, accurately known coefficient of thermal expansion and also it has low thermal conductivity to isolate the LVDT from the temperature changes in the furnace. The probes can also be made from alumina and metals depending on the temperature range and the measurement purpose [2]. The heavy black probe measures the position of the sample surface with a linearly variable differential transformer, LVDT. The floating suspension act as a balance for the arm arrangement, combined with added weights at the top, allowing the probe weight to be counterbalanced that can be used to control the force on the sample [3]. A purge gas is used during the TMA measurements. Its purpose is to ensure continuous laminar gas flow to prevent the formation of air turbulence as the temperature is being increased and to prevent deposition of degradation products inside the various parts of the instrument. The purge gas is also used to increase heat transfer to the sample and to prevent oxidation in high temperature measurements. Helium is chosen for this purpose because of it has a high thermal conductivity [4]. Figure 2: The TMA Instrument [5]. 1.2 Operating the TMA The instrument is warmed up before putting the sample. The sample is prepared by according to the modes used. For example, the sample should be flat for compression modes to make sure the sample is in a good contact with the probe. The sample is put into the furnace and the probe touched the sample. The probe is integrated into an inductive position sensor. For temperature measurement of the sample, the thermocouple is placed near the sample. The system is heated at a slow rate. If the specimen expands or contracts, the probe will be moved. By applying the force on the sample from the Force Generator by the probe, the sample temperature is changed in the furnace. The sample deformation such as Thermal Expansion and Softening with changing temperature is measured as the probe displacement by the Length Detector. Linear Variable Differential Transformer (LVDT) is used for Length Detection sensor. The measurement consists then of a record of force and length versus temperature [6]. 1.3 Calibration of the instrument The calibration of the instrument needs to be done before using the TMA. A standard calibration is needed and should be done at the same heating rate as is used in the sample experiment. The calibration sample that is used should be in the thickness range span of the sample. The TMA instrument must be calibrated in height force, eigen-deformation, temperature, and expansion. The calibration of the instrument need to be done to reduce the different between measures values of the parameters with their true values [4]. 1.4 Modes of operation The measurement can be carried out in various modes of sample configuration. Figure 3: TMA probe types (left-right): compression, penetration, tension, volumetric [7]. Compression probe is used for applying low load for a wide area of sample for thermal expansion measurements (thermodilatometry). For the penetration probe, it is used for the sample that applies a high load under a small area of sample for the purpose of measuring softening temperatures. This technique can measure the transitions of a material as thin as 10 microns. Tension probe used for the measurement of the thermal expansion and the thermal shrinkage of the sample for measuring non-self supporting specimens. It is used for the samples like thin films and fibres under tension [7]. Volumetric probe used for measuring the thermal volumetric expansion of irregularly shaped sample surrounded by an inert packing material (alumina powder or silicone oil). The glass dilatometers are used in this technique where the change in the level of a liquid is observed. By dipping the sample in the silicone oil or alumina powder, the expansion of the sample is recorded as a vertical movement by the TMA. The probe for this technique usually has a small surface area to cover the sample [8]. Figure 4: volumetric probe [8]. References Menard, K. P. (2008). Dynamic mechanical analysis: a practical introduction. CRC press. Menczel, J. D., Prime, R. B. (2009). Thermal analysis of polymers, fundamentals and applications. John Wiley Sons. Brown, M. E., Gallagher, P. K. (1998). Handbook of thermal analysis and calorimetry: Principles and Practice (Vol. 1). Elsevier. Wunderlich, B. (2005). Basics of thermal analysis. Thermal Analysis of Polymeric Materials. 1.Introduction to Thermomechanical Analysis. Available from: http://www.anasys.co.uk/library/tma1.htm. 2.Brown, M.E. and P.K. Gallagher, Handbook of thermal analysis and calorimetry: Principles and Practice. Vol. 1. 1998: Elsevier. 3.Wunderlich, B., Basics of thermal analysis. Thermal Analysis of Polymeric Materials, 2005. 4.Menczel, J.D. and R.B. Prime, Thermal analysis of polymers, fundamentals and applications. 2009: John Wiley Sons. 5.TMA analyzer / thermomechanical. Available from: http://www.directindustry.com/prod/linseis-thermal-analysis/tma-analyzers-thermomechanical-30771-406852.html. 6.Description of TMA. Available from: http://www.hitachi-hitec-science.com/en/products/thermal/tec_descriptions/tma.html. 7.Haines, P.J., Principles of thermal analysis and calorimetry. Vol. 30. 2002: Royal society of chemistry. 8.Menard, K.P., Dynamic mechanical analysis: a practical introduction. 2008: CRC press. References Introduction to Thermomechanical Analysis. from http://www.anasys.co.uk/library/tma1.htm Brown, Michael E, Gallagher, Patrick K. (1998). Handbook of thermal analysis and calorimetry: Principles and Practice (Vol. 1): Elsevier. Wunderlich, Bernhard. (2005). Basics of thermal analysis. Thermal Analysis of Polymeric Materials. Menczel, Joseph D, Prime, R Bruce. (2009). Thermal analysis of polymers, fundamentals and applications: John Wiley Sons. TMA analyzer / thermomechanical. from http://www.directindustry.com/prod/linseis-thermal-analysis/tma-analyzers-thermomechanical-30771-406852.html Description of TMA. from http://www.hitachi-hitec-science.com/en/products/thermal/tec_descriptions/tma.html Haines, Peter J. (2002). Principles of thermal analysis and calorimetry (Vol. 30): Royal society of chemistry. Menard, Kevin P. (2008). Dynamic mechanical analysis: a practical introduction: CRC press.

Perception of McDonald’s Essay -- Business, Unhealthy Food

Perception of McDonald’s McDonald’s has expanded globally into 31,000 worldwide outlets and employed more than 1.5 million people in more than 119 countries (Kulkarni, Lassar, Sridhar & Venkitachalam, 2009). Nevertheless, McDonald’s always faces negative perception and commonly related in serving unhealthy and junk foods amongst its customers around the world (Currie, Dellavigna, Moretti, & Pathania, 2009). It is not only the negative perception of public, but McDonald’s have been attacked and accused of selling unhealthy food in several countries, including the US, China, Belgium, Holland, India, Russia, Sweden and the United Kingdom (Wilson, 2009). Meanwhile, the core of the current problem is that customers’ still buy fast foods, even though they have negative perceptions on McDonald’s as regards to unhealthy foods. At this point, customers are confused about fast food nutrition messages provided by McDonald’s, while it is still perceived as bad images (Deng, 2 009). In order to overcome this issue, there are changes in McDonald’s marketing and communication strategies as they have started to plan strategic action with two objectives; first, to change the image of McDonald’s from junk food restaurant to a healthy food restaurant, as this will attract health conscious customers and at the same time can enlarge the market scope. Secondly, to change behavior of the existing customers who keep on taking only junk foods, and to persuade frequent fast food users to change their lifestyle by buying balanced meal with McDonald’s new healthy foods (Deng, 2009). ). Perception of McDonald’s Icon-Based Nutrition Label The increasing number of developments in the nutrition field and technologies give a great contribution and invol... ... protein, fat, carbohydrates, and salt (Hoffmann, 2007). Illustration in the Table 1 below shows the icon-based nutritional label used by McDonald’s on their food wrapper, pamphlet and restaurant website. Similar thought can be argued on the display area or position that McDonald’s present their nutrition label. For instance, McDonald’s posted their nutrition label through diverse medium such as in restaurant website, on tray liners, pamphlet, in-store displays and interestingly printed on the food wrappers. As compared to other fast food, McDonald’s take an active steps to create an awareness of nutrition label through different channel and this is explained by Hoffman (2007) that this different channel purposely to generate repeated exposure to the nutrition label, and customers should eventually grasp their meaning, with or without printed labels presented.

Post World War Two Immigrants :: history

Post World War Two Immigrants During World War Two Australians finally realised just how vulnerable they were to enemy attacks. The reality of this possibility hit home hard when the Japanese attacked Darwin and when Japanese midget subs penetrated Sydney harbour. We now realised that our island was not an impenetrable fortress. They government also realised that our country was dangerously under-populated. The fact was that we had too much space and only 7 million people living in it which once again made us very vulnerable to attack. The government realised something must be done. In 1947, during a historical speech made by the minister for immigration, Arthur Augustus Calwell announced that Australia was opening its doors to European immigrants, preferably British. Refugees and immigrants from all over Europe rushed to apply for visas. While many different cultures migrated to Australia the two we are going to focus on are the Italians and the British. At the conclusion of the war Italian soldiers and POW’s returned to a destroyed Italy. The only thing worse than the immense destruction was the human suffering. The displaced Italians sought refuge in communal camps while dreaming of escape to countries such as Canada, the USA and Australia. Italy had been looking for an overseas country that would accept its unemployed, homeless Italians and when Australia opened her doors to them Italy’s President encouraged his people to â€Å"learn a foreign language and emigrate†. Meanwhile the Britain was also in ruins and although they had won the war, it had come at a big loss. Luckily though for the British, Australia was very keen for British refugees to make up a large part of Australia’s refugee take-in. In Arthur Augustus Calwell’s initial speech he said, â€Å"It is my hope that for every foreign migrant there will be ten people from the United Kingdom.† So from the start it was obvious that 'White Australia' was the cornerstone of the immigration policy. Australia established schemes to attract immigrants from post war Britain and they created Australian Citizenship in 1948 so that ‘Australians’ were no longer British subjects. Meanwhile, much stronger and stricter restrictions were imposed against the Italians. They were only permitted to immigrate if they already had close family already resident in Australia. The Italians suffered because they were not a priority group. The British had been given assistance and had been allowed to bring their families with them into Australia.

Compassion and God’s Self-Revelation

Compassion is a compound word, formed by putting up the words â€Å"co† and â€Å"passion† together, which literally means â€Å"together† and â€Å"strong feeling,† respectively. As such, the word â€Å"compassion† literally mans having a strong feeling about the other. It may be considered feeling a strong emotion over the predicaments of others, feeling for their pain, or their loss. It may also call for works that may eliminate or at least decrease the pain. Compassion is mostly manifested by acts of kindness like sharing, giving comfort or consolation, and extending sympathy and genuine concern (Dhammika). Compassion may be considered as the best thing one can extend to another person as all its manifestations are the best in human beings. It leads to the presentation of aspects of man that may be considered as God’s likeness. As such, it may be considered as a way for God’s self-revelation to his people (Dhammika). Different to God’s self revelation to Moses during the olden days, where the Israelites were committing idolatry while Moses was talking to God at Mt. Sinai, God’s modern day self revelation may not happen on the spiritual low points in mankind’s history. It may actually happen when man’s spirituality is at its all-time high (Laney 37). As compassion leads to actions that are based on the teachings of Jesus and other prophets of Gods, it may then be considered as the manifestations of the existence of God. An existence that is although different from the great burning bush in the time of Moses, still brings warmth to the hearts of his people especially to those who badly needs them (Laney 37). In addition, since compassion brings all the kindness of humanity and as man is told to be created from God’s likeness, then it may prove that through compassion extended by an individual to another man shows, ultimately, he may be showing that facet of humanity that is that of God’s as well. This may be God’s self-revelation through his own people towards some of his people who may not yet be believers of his existence. Therefore, it may be concluded that compassion or that strong feeling towards another’s suffering leads to acts that are considered righteous even by other religions. It may show man’s true nature. As he was created from God’s likeness and God is considered to be the kindest God, then man must show God’s existence through his kind acts. As such, God uses his people’s compassion as a key to his self-revelation.

Entrepreneurship in Tourism and Hospitality

|SOUTHERN CROSS UNIVERSITY | ASSIGNMENT COVER SHEET For use with online submission of assignments Please complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document. Your assignments must be submitted as either Word documents (with . oc extension, NOT. docx), text documents with . rtf extension or as . pdf documents. If you wish tosubmit in any other file format please discuss this with your lecturer well before theassignment submission date. |Student Name: |Kalendarev Mikhail | |Student ID No. |22025713 | |Unit Name: |Entrepreneurship in Tourism and Hospitality | |Unit Code: |MNG00427 | |Tutor’s name: |Goh Chye Yeow Terence | |Assignment No. |2 | |Assignment Title: |Opportunity analysis report | |Due date: |December 14, 2012 | |Date submitted: |December 13, 2012 | Declaration: I have read and understand the Rules relating to Awards (Rule 3. 17) as contained in the University Handbook.I understand the penalties that apply for plagiarism and agree to be bound by these rules. The work I am submitting electronically is entirely my own work. |Signed: |Kalendarev Mikhail | |(please type your | | |name) | | |Date: |13/12/12 | Table of contents Executive Summary3 1. 0Introduction4 . 0 Idea and Competition4 2. 1 Description of the venture & Service provision4 2. 3 Why it is innovative4 2. 4 Location5 2. 5 Number of rooms and itsprices6 2. 5. 1 Price determinants7 2. 6 Competition8 2. 7 SWOT analysis9 3. 0 Target Market and reasons for its selection11 3. 1 Industry Analysis12 3. 1. 1 Demand outlook – bargaining power of buyers12 3. 1. 2 Supply outlook – bargaining power of suppliers13 3. 1. 3 Barriers to Entry13 3. 1. 4 Substitutes14 3. 2 Market Size & Trends14 3. 3 Estimated Market Value17 3. 4 Estimated Sales Forecasts for 3 Years17 . 0 Assessing my entrepreneurial capabilities17 4. 1 Team Experience18 4. 2 HR Plan18 5. 0 Equipment needs20 7. 0 Conclusion22 REFERENCE LIST23 Executive Summary This opportunity analysis report is aimed at assessing the feasibility of new hotel project with its main location in Denmark. It covers four major sections. The first section describes the project idea including why it is innovative and identifies the competitors for the idea. The innovatory idea is to build eco-friendly hotel with variety of sustainable solutions integrated in it.The main foundation for the price is value-based pricing policy with the main reason to capture green consumers’ value through environmentally-friendly hotel solutions. The criteria for analysing our competitors include close location to the airport as well as hotel star-rating. This section ends by identifying the strengths, weaknesses, opportunities and threats for our new hotel venture. The second section assesses the market for the idea by recognizing the target market and performing industry and market analysis.The target market is sub-divided i nto three different segments which are mature markets (B2C), growth markets (B2C & B2B) and green consumers. It contains more detailed explanation why these segments were chosen. To perform an industry and market analysis, several research methods were used amongst which are primary and secondary methods. It is the third section that gives a basis for human resource activities and evaluates the team members. This section explores on myself as an entrepreneur and provides HR plan with an assessment of experience, award categories and pay rates assigned to each team member.Finally, the last section produces initial set-up costs required for new venture creation. It includes equipment needs for equipping 50 hotels’ rooms and specifies timeframe for the purchase of all items. First year’s profit and loss table is also presented in this section. Introduction The paper presents opportunity analysis report for a new hospitality venture. The main purpose of this report is to d efine the extent to which this project is feasible. Kalendarev’s Skyscraper Copenhagen Hotel is going to be a new innovative hotel located in Denmark which will have clearly identified goal to target green consumers.The new hotel will have a set of innovatory eco-friendly solutions which will benefit green consumers who care about the environment. 2. 0 Idea and Competition 2. 1 Description of the venture & Service provision The idea of the project is to open a new innovatory 4-star hotel which is going to be environmentally-friendly. It will be specially designed and constructed for travelers who care about the environment (green consumers) and wish to experience extraordinary business trip or city break. The hotel will be named Kalendarev’s Skyscraper Copenhagen Hotel.The hotel’s central location is planned to be at a new district Oresundsmotorvejen of Copenhagen city (Denmark) which will allow it to focus on the smallest details by providing a blend of Scandin avian comfort, sustainability and quality. Besides its sustainability efforts both for mankind and environment, Kalendarev’s Skyscraper Copenhagen Hotel will be generally known as the first hotel that will deliver exceptional service experience for green travelers. This would be illustrated in terms of the international standards provided within the hotel which is rare in the area where the hotel is built. . 3 Why it is innovative Our plans include to receive several awards amongst which is Ecotourism award and to be the first Danish hotel in the category of the World’s Greenest Hotel. The hotel should stand out for its remarkable interior and architecture which will be a unique blend of classical Scandinavian design and Paustian modern design. In addition, the hotel building will be integrated with eco-friendly solutions and as to our plan our hotel building should become the first CO-2 neural in Denmark.To achieve these, we will be implementing variety of green place ment strategies and will be participating at annual National Awards to be recognized by green consumers. By signing the contract with UN Global Compact, Kalendarev’s Skyscraper Copenhagen Hotel will evidence that the hotel aims at more than just quality and comfort. Its uniqueness will be addressed in hotel’s innovations and wealth of green technology solutions which will be showcased from the hotel’s exterior up to the room’s shampoo bottle. Likewise, the hotel’s facade will be integrated with the largest solar park in North Europe.With the use of innovatory groundwater-based cooling and heating system, Kalendarev’s Skyscraper Copenhagen Hotel will be the first Danish hotel to decrease energy consumption by nearly 90 per cent. Consequently, hotel will be sustaining healthy and safe environment within the venue and its rooms. In addition, the application of the variety of sustainable actions will result in diminishing CO2-emissions and will differentiate the hotel from its competition. All abovementioned could be achieved from the efficient use of organic food in the hotel’s Scandinavian restaurant as well as electricity conservation in the hotel hallways. 2. Location The location of Kalendarev’s Skyscraper Copenhagen Hotel will be between Copenhagen airport and city centre which is very convenient. The main reason is because choosing this location will allow visitors to reach the hotel in few minute drives. Also, since airport is close to hotel, free shuttle bus service will give travellers opportunity to come to hotel directly from the airport. Another distinctive advantage why this property was chosen is because metro station will be very close to Kalendarev’s Skyscraper Copenhagen Hotel which will ease tourist’s journey in exploring different attractions within Copenhagen city.By and large, Kalendarev’s Skyscraper Copenhagen Hotel will be a great choice for business people, leisur e tourists and green consumers in Copenhagen. The picture 1 below shows the estimated location of Kalendarev’s Skyscraper Copenhagen Hotel which is close to Copenhagen Airport and city centre. The street name is Oresundsmotorvejen which is a new district. [pic]Picture 1. Source: Google Maps, 2012 2. 5 Number of rooms and itsprices The hotel will have 50 rooms in total. There will be 30 standard rooms, 10 deluxe rooms and 10 family rooms. Our main pricing policy would be value-based pricing.The key attributes which differentiate the product involve quality, physical attributes, style, brand and service (Pricing for Profit, 2012). Our green consumers who care about the environment will appreciate the fact of paying higher prices for the innovations and environmentally-friendly solutions integrated into our hotel. Hence, it is smart to set value-based pricing instead of cost-based pricing to capture that value. As Figure 1 shows, Kalendarev’s Skyscraper Copenhagen Hotel w ill be providing the following prices for their rooms listed below: Room Type |Rate (US$) | |STANDARD ROOM |$  359. 97 | |DELUXE ROOM |$  359. 40 | |FAMILY ROOM |$  325. 09 | Figure 1 The weekend rates will be higher than week days. There would be no booking fees. We will be offering one free night if our rooms are offered for cheaper prices elsewhere.In addition, if the traveler changes his/her plans, hotel will allow a change or cancellation of the reservation with no worries. 2. 5. 1 Price determinants Friedhelm  Tringas  (2012) suggests that in case the demand or occupancy rate increases while supply of hotel rooms decreases, the hotel must charge higher prices for its rooms. It is vital for hotel to cover its operational expenses. Therefore, it is not a good practice to sell all rooms at the same rate since it rarely produces good occupancy and average rates (Friedhelm  Tringas, 2012).The key rate determinants for our hotel are identified as follows: – Locat ion – Demand – Competition – Hotel rating Aforementioned determinants set up the basis for rate scales and determine revenue management parameters (Friedhelm  Tringas, 2012). Additionally, it is the customer who is willing to pay certain rate for hotel room and, therefore, customer willingness influences pricing decisions of the hotel (Hotel Traffic Builders, 2010). Accordingly, Kalendarev’s Skyscraper Copenhagen Hotel will base their pricing decision considering the following aspects: Innovative solutions such as Solar Panel Park, groundwater-based heating and cooling system and first carbon-neutral hotel building in Denmark will allow hotel to set higher prices for its products and services †¢ State-of-the-art interior and comfortable location which is close to airport and city centre are great advantages that distinguish our hotel †¢ Statistics suggest that there is an increasing demand for city break tourism in Copenhagen with an annual av erage growth in bed nights between Years 2006-2010 being 7% (VisitDenmark, 2012).Hence, higher demand in city break tourism sector gives Kalendarev’s Skyscraper Copenhagen Hotel an opportunity to increase our prices within this sector. 2. 6 Competition [pic] Figure 2 Above Figure 2 presents the main direct competitors of Kalendarev’s Skyscraper Copenhagen Hotel. The reasons why these hotels are our future competitors are 1) because of their close location to the airport – it’s on average 5-10 minutes’ drive away; 2) these hotels are 3-4 star hotels. ? Competition in capacity. Hotel capacity has been significantly increasing in Copenhagen since 2009.The figure increased by up to 30% (VisitDenmark, 2012). The capacity increase will result in many challenges for Copenhagen city, but still it will be beneficial for travelers since hotels will provide better services for cheaper prices. Compared to Kalendarev’s Skyscraper Copenhagen Hotel which c apacity will be equal to 50 rooms, Palace Hotel Copenhagen has a preponderant capacity with the number of rooms which is more than double– 162 bedrooms (VenueFinder, 2009). This gives Palace Hotel Copenhagen a competitive advantage to gain larger market share. ? Price comparison [pic] Figure 3 Source: Booking. com, 2012The price comparison is implemented in five different hotels with 2 room types. As the Figure 3 shows, the strength is showcased by Bella Sky Comwell Hotel Copenhagen and Park Inn by Raddison Copenhagen Airport in terms of the lowest rates for their standard rooms. The prices are similar between Quality Airport Hotel Dan and Palace Hotel Copenhagen with the prices being $202. 75 and $233. 38 per night respectively. It’s important to note that our Kalendarev’s Skyscraper Copenhagen Hotel will be charging the highest prices at initial stages of start-up to cover its expenses and perform market-skimming pricing strategy.In family room type, the main competitor of Kalendarev’s Skyscraper Copenhagen Hotel will be Quality Airport Hotel Dan. The smallest rates within both room types are supplied by Bella Sky Comwell Hotel Copenhagen. While identical room facilities, room sizes and almost the same prices are offered by all hotels, Kalendarev’s Skyscraper Copenhagen Hotel will be positioning itself as a luxury hotel with a set of innovative and creative solutions which will allow hotel to set much higher prices for its rooms. Its main aim will be not to beat the lowest prices, but charge as higher prices as possible. . 7 SWOT analysis Figure 4 ? Strengths Location – One of the most distinctive advantages of Kalendarev’s Skyscraper Copenhagen Hotel is its location which is at a walking distance to city center and metro stations. Internationalized service standards – I find that enhancing service experience at international service levels along with the friendly and polite staff will be greatly apprec iated among our upcoming customers. In addition, such service experience will be new to our area. Clean & Spacious rooms – we will sustain cleanliness and comfort within all hotel rooms.Our eco-friendly solutions such as energy consumption, diminishing CO2-emissions and electricity conservation will bring pleasant experience to green consumers. ? Weaknesses High prices –Many expenses would be incurred at start-up stage such as building the hotel, integrating innovations, hiring and training employees and outsourcing other departments. Since it all will affect our cost of rooms, we will have to initially charge higher rates for our rooms to cover basic operational expenses and to gain some market share. This is the main weakness of our hotel.Small room type selection –Offering limited choice of room types while our competitors have variety of choices can be another weakness of our hotel. ? Opportunities New 10-floor housing building which is BIG’s project has been recently constructed in Copenhagen (Archinnovations, 2010). It has 8 houses for mixed use within this building. It’s a great opportunity to catch the flow of customers since this new housing building is located close to our hotel. Another opportunity will be expanding the number of hotel chains and gaining larger market shares within Danish hotel industry.However, additional financing will be required for expansion purposes. ? Threats The major threat for our hotel is to get proper financing from the bank. This means that our hotel project and its innovations should be first approved by the local government and then credited by financial institutions. In addition, being a new establishment, our competitors will be eager to beat us by introducing lower prices and starting price war. It means that there is a threat for our hotel in terms of harsh competition and we have to be more alert in order survive in such conditions. 3. Target Market and reasons for its selection Our primary targets would be 3 different markets: 1) Mature markets (B2C) – demographically, these are women with their age ranging from 35 to 55 years old. It also includes families with their main interests being shopping, eating and drinking, good atmosphere and different events. Geographically, this market segment comes from Southern Sweden and Norway which is very close to Copenhagen (VisitDenmark, 2012). The main reasons to appeal to this segment include high degree of awareness of Copenhagen and ease of accessibility (proximity).In addition, as the study suggests that this segment’s motivations for travelling include visiting hotels and restaurants, enjoying the atmosphere, visiting different attractions, exhibitions and museums such as Tivoli and Louisiana (VisitDenmark, 2012). 2) Growth markets (B2C & B2B) – here we would be targeting at high spenders (high income travelers) as well as women aged 35-55. The primary target group for B2B market would be Russia. The other geographical segments that we would be targeting at include UK, Germany, Holland, France, Spain and Italy.While this segment’s interests are similar to mature market segment, women also tend to be more interested in local lifestyle and architecture and design (VisitDenmark, 2012). One of the main reasons to target this segment is because people within this segment have very limited knowledge of Copenhagen city and our main aim would be to attract those people to our city as well as make them stay at our unique hotel. Moreover, it would be a great opportunity for our new hotel to showcase its innovative hotel building interior and exterior since this target market is inspired about architecture and design (VisitDenmark, 2012). 3) Green consumers.While it would be challenging for our new hotel, we would still be implementing â€Å"green placement strategies† to target green consumers. While guests are not always predictable, industry research showed tha t many guests had given a preference to the hotels caring about the environment (Environmental Leader, 2012). Since our hotel is going to be environmentally-friendly, we would appeal to green consumers as one of our primary target market. The reasons why green consumers choose to stay at environmentally-friendly hotel are because they are highly concerned about others and work towards the good of society (Environmental Leader, 2012). . 1 Industry Analysis While there was a slowdown in Copenhagen hotel market demand in 2008-2009, Sadolin&Alb? k (2010) predicts that the market would recover and is expected to be going upwards from the year 2010, although at a slower pace. This view was supported by DTZ Research (2011). Particularly, for the fifteen-year period, Sadolin&Alb? k (2010) witnessed just one year in which city hotel demand was facing negative growth. This was the end of 2008. Still, Sadolin&Alb? k (2010) believes this segment â€Å"to be an expanding segment longer termâ₠¬ . 3. 1. Demand outlook – bargaining power of buyers 35% of total market demand with total revenue of $794. 4 million is accounted on domestic demand which Copenhagen hotel market heavily relies upon (Sadolin&Alb? k, 2010). Such macroeconomic trends as GDp and consumer spending are highly interlinked with domestic demand. As a result, we should keep those trends in mind when analysing the hotel market outlook. The demand of Scandinavian market in Copenhagen hotel demand accumulates to 17%. In 2009, Norway became the largest demand generator for Copenhagen exceeding Sweden (Sadolin&Alb? , 2010). From 2010 onwards, it is expected that Norwegian hotel demand would remain at high level. On the contrary, 17% collapse in demand growth was encountered by Swedish demand which formerly scored the highest ranking for Copenhagen hotel market. Study suggests that â€Å"the economic outlook for Sweden resembles the outlook for Denmark† (Sadolin&Alb? k, 2010). However, the holiday s and business trips to Denmark are becoming expensive for Swedes because Danish krone and euro are much stronger than Swedish krona. Accordingly, Sadolin&Alb? (2010) believes that while there was a small demand decrease in Swedish segment in 2010, it will definitely recover starting from 2011 (Sadolin&Alb? k, 2010). In their market research, Sadolin&Alb? k (2010) forecasts that the annual growth of bed nights would be around 5% in years 2011-2014. Also, research predicts that domestic demand would be at around 37% of total demand. 3. 1. 2 Supply outlook – bargaining power of suppliers With three new hotels opened in 2009 and one new four-star hotel opened by Arp-Hansen Hotel Group named Tivoli Hotel (400 rooms), there would be 12% increase in the city hotel market supply (Sadolin&Alb? , 2010). Since there is slow upturn in demand, this would be â€Å"unprecedented annual increase in supply† and would cause challenging years for Copenhagen hotel market. Also, with the construction of new four-star hotel named Bella Center Hotel in 2011, the hotel will become the largest hotel in Copenhagen with total number of 814 rooms and 23-floor towers (Nordic Hotel Consulting, n. a. ). With these projects accomplished, the hotel market projection is that there would be 200-room increase each other year which is acceptable to consider.As reported by Statistics Denmark (2010), Copenhagen hotel market consists of 81 hotels and capacity is 12,500 rooms in total. Arp-Hansen and Scandic Hotels, with their smaller properties progressed under Choice brands, are the largest operators in this segment. 3. 1. 3 Barriers to Entry 1) High investment on start-up One of the most challenging barriers for entering the Danish hotel industry is high investment at initial stages of start-up. In addition, since our new hotel is going to be innovative, there would be many expenses and risks involved.With the use of secondary research, it was identified that Copenhagen hotel market has very few properties on management contracts. Instead, it is a lease driven market (Nordic Hotel Consulting, n. a. ). Because of the slowdown in Copenhagen hotel industry in 2008-2009, the significant number of investors wishing to invest into fixed leases was reduced (Nordic Hotel Consulting, n. a. ). Therefore, it can be concluded that high investment with no support from investors makes the opportunity to enter hotel industry in this area very challenging. 2) Brand identificationAs was previously mentioned, there are already established competitors (such as Park Inn by Raddison Copenhagen, Palace Hotel Copenhagen and others) on the market who possess customer loyalty and brand identification. Therefore, it would be troublesome for our Kalendarev’s Skyscraper Copenhagen Hotel to enter Copenhagen hotel market where we would need to spend time, money and efforts in order to differentiate our hotel products and get customer loyalty. 3. 1. 4 Substitutes In the hotel industr y, there could be other hotels just behind our corner.Compared to our new hotel, these substitute hotels can be similar in terms of pricing ranges and amenities offered. However, our main efforts, besides quality product and amenities, would be directed towards service excellence and innovatory eco-friendly solutions. Hence, it will be very difficult for the substitute hotels to compete with us in terms of social eco-friendly responsibility. Fair enough that because of the environmentally-friendly solutions and excellent service in our hotel, the value-price ratio between our hotel and competitor’s should be relatively distinct. 3. 2 Market Size & TrendsSince our hotel’s target markets are mainly foreigners, the following information and statistics are presented based on tourists arriving to Denmark. As to the number of tourists coming to Denmark in 2012, the number accounts to 358,858 people (Statistics Denmark, 2012). Figure 5 below illustrates the number of people o ut of total tourists who fit the profile of one of our target market – those from Norway and Sweden. Tourists from Sweden account for 2,748 people in three age categories which are 30-39 years, 40-49 years and 50-59 years. In per cent, it is 0. 76% target market out of 358,858 total numbers of tourists.As for Norwegian tourists, the number of tourists scores 3,218 people or approximately 0. 9% of target market. As we can see, tourists from Norway outweigh those from Sweden for 0. 14%. [pic] Figure 5. Source: Statistics Denmark (2012) [pic] Figure 6. Source: Statistics Denmark (2012) The above Figure 6 presents the statistical data on another target segment of our future hotel with countries like France, Italy, Netherlands, Spain, UK, Germany and main B2B market Russia. The age groups are 30-39 years, 40-49 years and 50-59 years and the figures are in thousands of people.As the chart shows, visitors from Germany set the highest ranking which is total 4,861 people for all age g roups or 1. 35% based on 358,858 total numbers of tourists. The second largest tourist generating region is UK from where 0. 54% (or 1,951) of tourists are coming. Similarly, the Russian tourists account for 0. 52% which is also our target market. The travellers from Spain and Italy represent almost the same smallest figures in target market, 0. 20% and 0. 18% respectively. Additional target markets include France and Netherlands. Tourists from Netherlands amount to 0. 1%, while those from France generate 0. 23% of target market. Total % in target market is arrived by addition of all numbers in each segment which equals to 4. 99% for the year 2012. In order to determine the hotel market trend (upward or downward) in Denmark, below is the forecast for 3 upcoming years. To derive appropriate estimated numbers, we initially have to look at previous years records. According to Statistics Denmark (2012), the number of tourists from 2010 to 2011 increased by 16,106 persons or 4. 8% (from 329,940 in 2010 to 346,046 in 2011).The same upward trend appeared between 2011 and 2012 with an increase of 12,812 travellers or 3. 7%. So the average increase number for the period from 2010 to 2012 is 4. 25%. While the total number of tourists was growing, the percentage of target market in period from 2010 to 2012 was gradually decreasing. In 2010, the total target market accounted for 5. 23% while the figure felt down to 5. 08% in 2011. As was previously stated, the percentage in target market was 4. 99% for year 2012. Accordingly, the average decrease in target market between 2010 and 2012 was -0. 12%.As a result, the following forecast numbers (Figure 7) for years 2013, 2014 and 2015 will be predicted based on past years records. | |Y. 2013 |Y. 2014 |Y. 2015 | |Tourists: | | | | |Total no. of tourists |374,109 |390,008 |406,583 | |% in target market |4. 7% |4. 75% |4. 63% | |Total market size (in number of tourists) |18,219 |18,525 |18,825 | Figure 7 Based on the forecasts above for the chosen target markets, we can declare that while the total number of tourists is growing, the percentage in target market for each substantial year is decreasing. 3. 3 Estimated Market Value The Figure 8 below shows the estimated hotel market value in selected target market. The average length of stay of international visitors to Denmark is determined as 4. 535 in 2013.This figure is arrived by surveying the average length of stay in 2011 which is 4. 42 nights and it is 4. 65 nights in 2010 (Bastis, 2011). Average hotel expenditure in Denmark per day is 58. 25 Euro per day (Carl Marcussen, 2008). It is equivalent of $75. 6 (Oanda, 2012). Hence, using the data above the market value is estimated. | |Y. 2013 |Y. 2014 |Y. 2015 | |Tourists: | | | | |No. n target market |18,219 |18,525 |18,825 | |X average length of stay |4. 535 |4. 535 |4. 535 | |X average hotel expenditure per day |$75. 6 |$75. 6 |$75. 6 | |Total market value |$6,246,311 |$6,351,222 |$6,454,076 | Figur e 8 3. 4 Estimated Sales Forecasts for 3 Years |Y. 2013 |Y. 2014 |Y. 2015 | |Tourists: | | | | |Total market value |$6,246,311 |$6,351,222 |$6,454,076 | |Your % share |7% |8% |10% | |Your sales projections |$437,241. 7 |$508,097. 76 |$645,407. 6 | 4. 0 Assessing my entrepreneurial capabilities Being motivated by the need for achievement, I am constantly searching for difficult projects and like to achieve my dreams. As a result, I’ve chosen to open my own Kalendarev’s Skyscraper Copenhagen Hotel even though it is difficult project to accomplish with much creativity and innovations required. Having background experience in hotel industry (particularly Dedeman Silk Road Hotel where I worked), I got valuable knowledge and hands-on training from the leading experts in this field.Particularly, the departments I worked in included Sales & Marketing, Reservation, Banqueting & Conference, F&B and also Front Office. In addition, I have been managing my own business from my ea rly years which deals with beauty care products. These prove my entrepreneurial attitudes and aptitudes. I am very much confident that combination of my training in hotel industry as well as long-term background experience in my own business field will result in successful feasibility of my new project. . 1 Team Experience For the successful implementation of new project, each new venture has to adequately make use of its human resources. For our new team to be effective each member of the team should have a clear understanding of why the team exists. Also, there must be shared and meaningful purpose which will unify each team member. In case of our idea, our project is intended to launch new sustainable hotel with variety of eco-friendly innovations. 4. 2 HR PlanAccording to World Tourism Organization (cited in City-of-hotels. com, 2012), the reasonable number of staff required per each 10 rooms is 12 persons for 4-star hotel. Hence, since our hotel will have 50 rooms, the optimum number of staff required is 60 persons. These include: |Staff (no. of positions) |Experience |Award Categories |Pay Rates per month | |Executive assistant (1 |Interpersonal skills; |Leadership Award- for |$15,608. 0 | |position) |5+ year experience supporting at the |executing leadership | | | |executive level |practices in delivering | | | | |quality service | | |Personnel Manager (1 |Must have BA in business discipline with |Leadership Award- for |$9,371. 0 | |position) |minimum of 5 years overall experience |executing leadership | | | | |practices in delivering | | | | |quality service | | |Financial controller (1 |Must have worked in hotel industry and have |Innovation Award – for staff |$8,665. 0 | |position) |knowledge of standard costing and inventory |members who developed new | | | |controls. |innovative systems, | | | | |approaches or methods | | |Assistant Financial |Must be financially literate with 5+ years’ |Innovation Award – for staff |$8,422. 0 | |Controller |experience including inventory and product |members who developed new | | |(1 position) |costing experience |innovative systems, | | | | |approaches or methods | | |Accounts Clerks (4 |Experienced in high volume data entry and |Partnership Award- successful|$3,045. 0 per person | |positions) |accounts receivable with minimum 2 year |partnership with other team | | | |experience |members | | |Maintenance Manager |At least 5 years of experience in corporate |Safety Award – for a staff |$7,201. 0 | |(1 position) |facilities, including 2 years of supervisory |who demonstrates safety | | | |experience |practices | | |Maintenance Assistant (1 |Qualified individual with high school diploma|Safety Award – for a staff |$7,093. 00 | |position) |or GED required.Preferably, one year |who demonstrates safety | | | |experience of building and grounds |practices | | | |maintenance | | | |Maintenance Crew (7 |Preferably, 2 years technical degree |Partnership Award- succ essful|$1,762. 0 per person | |positions) | |partnership with other team | | | | |members | | |Director Sales & Marketing|Marketing experience plus graduated from |Leadership Award- for |$10,899. 00 | | |4-year college with Bachelor Degree. executing leadership | | |(1 position) |Proficient in technical sales proving the |practices in delivering | | | |annual growth with 5-10 years of experience. |quality service | | |Sales Co-Ordinator (2 |Bachelor’s Degree in Hospitality, Marketing, |Outstanding Newcomer |$4,547. 00 per person | |position) |Business Management or equivalent.New |Award-for new comers | | | |graduates are welcomed |demonstrating good results in| | | | |the first 6 months of their | | | | |job | | |Sales & Marketing Manager |Five year experience in hospitality industry. Sales Manager of the Year |$8,648. 00 per person | |(5 positions) |Particularly, sales & marketing management |Award- for achieving | | | |experience is required |brilliant results in sales & | | | | |marketing | | |Reservation Clerk |Customer service experience for at least 2 |Customer Focus Award – |$5,662. 0 per person | |(3 positions) |years. High call volume experience plus multi|understanding and | | | |phone lines. |appreciating customer values | | |Rooms Division Manager |Must have worked as a front office manager |Improving Planning processes |$9,590. 00 | |(1 position) |for at least 2 years. College degree or |and practices Award –for | | | |equivalent is preferred. excellent planning and | | | | |implementation of relevant | | | | |practices at workplace | | |Rooms Division Assistants |Excellent interpersonal skills with at least |Work Performance Award – for |$4,848. 00 per person | |Manager (5 positions) |5 years prior experience in Rooms Management. an employee who works above | | | | |the average | | |Front Office Crew (5 |Previous experience is not mandatory. |Partnership Award- successful|$4,748. 00 per person | |positions) |Preferabl y, stable job history and some |partnership with other team | | | |customer service background. members | | |Executive Housekeeper (1 |Worked as Housekeeping Director or Manager |Performance and Quality |$6,179. 00 | |position) |with a minimum of 2-3 year experience in |Improvement Award | | | |hospitality field | | | |Housekeeping crew |Prior housekeeping work experience in |Partnership Award- successful|$4,724. per person | |(10positions) |hospitality enterprise is desired |partnership with other team | | | | |members | | |Purchasing Manager (2 |Minimum five years relevant experience. |Planner of the Year Award – |$7,491. 00 per person | |positions) |Bachelor or equivalent is required. |for concise and centred | | | | |leadership. | |F&B Manager (1 positions) |Previous experience in the Food and beverage,|Bright Spark Award |$6,656. 00 | | |culinary or other interrelated area. Number |- for bringing innovations in| | | |of years – at least 2 year experience |service experience excellence| | |Assistant F&B Manager (3 |Must have worked in low volume or multi-unit |Bright Spark Award- for |$4,101. 0 per person | |positions) |Food and Beverage operations with minimum 1 |bringing innovations in | | | |year experience |service experience excellence| | |Executive Chef (4 |Prior minimum experience of 5 to 7 years |The Award for Environment and|$5. 739 per person | |positions) |working as a chef. Preferably, degree from a |Corporate Sustainability – | | | |culinary institute. for being eco-friendly and | | | | |performing operations in | | | | |social and environmental | | | | |context. | | Figure 9. Source for pay rates: Statistics Denmark (2011) Total Number of Staff: 60 people Total Budget needed for Salary per month: $328,984. 00 5. 0 Equipment needs Item name |Quantity per each room |Timeframe for item’s |Cost per each hotel room |Total cost (for 50 | | | |purchase | |hotel rooms) | |Furniture: | | | | | |-Bed frames |1pc | |$69. 00 | $3,450. 00 | |-Desks |1pc | |$249. 8 |$12,494. 00 | |-Chairs |2pc | |$79. 00*2=$158. 00 |$7,900. 00 | | | |Total time frame for | | | |Hotel supplies: | |purchase of all items – | | | |Fitted Sheets |2 dozen |approximately 5 months |$72. 99*2=$145. 8 |$7,299. 00 | |Towels |1 dozen | |$42. 99 |$2,149. 50 | |Pillows |2pcs | |$5. 29*2=$10. 58 |$529. 00 | |Mattresses |2pcs | |$3. 99*2=$7. 98 |$399. 00 | |-Bathtub or shower in the |1pc | |$26. 99 |$1,349. 0 | |room | | | | | |-Hair-dryer | | | | | |-Telephone |1pc | |$22. 99 |$1,149. 50 | |-Safety deposit box for | | | | | |notebook and other |1pc | |$78. 6 |$3,903. 00 | |valuables | | | | | |-Hangers | | | | | |-Compact refrigerator | | | | | |-Light Bulbs (lighting) |5pcs | |$1. 25*5=$6. 25 |$312. 0 | |-Air-conditioning |1pc | |$117. 99 |$5,899. 50 | |-Electronic locks with | | | | | |magnetic key cards |12pcs | |$5. 95*12 = $71. 4 |$3,570. 00 | | | | | | | | |1pc | |$915. 0 |$45,750. 00 | | |1pc | |$329. 00 |$16,450. 00 | | | | | | | | | | | |$112,604. 50 | Figure 10. Source: Midwest Hotel Furniture Liquidators LLC (2011) The total finance required for the initial project start-up is $441,588. 0. Due to the lack of finance and inability to collect the funds at current period of time, the project will be on hold till the middle of Year 2013 until enough money is put together. [pic] Figure 11 Since our new hotel is start-up, there is a first year loss as Figure 11 shows. It could an alarm that we should decrease set-up costs and wages in order not to face the repeated losses in future years. 7. 0 Conclusion To conclude, this report analyzed the opportunity of starting a new and innovative hospitality venture which is eco-friendly hotel in Denmark.It was identified that the main innovations would constitute of groundwater based cooling and heating system to decrease energy consumption, first CO-2 neutral hotel building in Denmark and the largest solar park in North Europe. The prices for hotel rooms were det ermined with the value-based pricing policy and various price determinants in mind. In addition, the main competitors were critically analyzed and SWOT analysis provided. Three different target markets were found for our new venture and the reasons for its selection were explained.Supporting the feasibility of our project, there is an industry and market analysis which clearly detects the current market trends, estimated market value and four influential market forces. HR plan for our new venture was composed by detailing experience requirements, award categories and pay rates for certain occupations. Finally, set-up costs along with equipment needs were identified and first’s year profit-and-loss was produced. REFERENCE LIST 1) Archinnovations, 2010. BIG's 8 House Mixed-Use development in Copenhagen [online] Available at: [Accessed 18 November 2012]. ) Bastis, 2011. Destination: Denmark [online] Available at: [Accessed 20 November 2012]. 3) Booking. com, 2012. 253,034 hotels worldwide. 17+ million hotel reviews. [online] Available at: [Accessed 18 November 2012]. 4) Carl Marcussen, 2008. A multiple regression approach to estimating tourist spending –per person per night at Danish destinations [pdf] Available at: [Accessed 21 November 2012]. 5) City-of-hotels. com, 2012. Hotel Staff [online] Available at: [Accessed 25 November 2012]. ) DTZ Research, 2011. Market Report Fall 2011 Greater Copenhagen [pdf] Available at: [Accessed 19 November 2012]. 7) Environmental Leader, 2012. Analysis: Hotels Must Use Targeted Marketing to Attract Green Consumers [online] Available at: [Accessed 19 November 2012]. 8) Friedhelm  Tringas, 2012. How Do Hotels Determine Room Rates? [online] Available at: [Accessed 21 November 2012]. 9) Google Maps, 2012. Street Oresundsmotorvejen, Kastrup, Denmark [online] Available at: [Accessed 17 November 2012]. 10) Hotel Traffic Builders, 2010.Revenue Management for Dummies [pdf] Available at: [Accessed 17 November 2012]. 11) M idwest Hotel Furniture Liquidators LLC, 2011 [pdf] Available at: [Accessed 26 November 2012]. 12) Nordic Hotel Consulting, n. a. Hotel Market Report Copenhagen [pdf] Available at: [Accessed 19 November 2012]. 13) Oanda, 2012. Currency Converter[online] Available at: [Accessed 25 November 2012]. 14) Pricing For Profit, 2012. Value-Based Pricing [online] Available at: [Accessed 27 November 2012]. 5) Sadolin? k, 2010. Copenhagen Hotel Market Report 2010 [pdf] Available at: [Accessed 19 November 2012]. 16) Statistics Denmark, 2010 [online] Available at: [Accessed 20 November 2012]. 17) Statistics Denmark, 2011 [online] Available at: [Accessed 22 November 2012]. 18) Statistics Denmark, 2012 [online] Available at: [Accessed 20 November 2012]. 19) VenueFinder, 2009. Palace Hotel Copenhagen. [online] Available at: [Accessed 17 November 2012]. 0) VisitDenmark, 2012. COPENHAGEN CITY BREAK STRATEGY 2012-2014. [pdf] Available at: [Accessed 17 November 2012]. ————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ Strengths: Weaknesses: 1. Location 1. High prices 2. Internationalized 2. Small room type selection Services standards 3. Clean & Spacious rooms Opportunities: Threats: 1. New housing development 1. financing issues 2. Expanding hotel chains 2. price war